How could Kim Jones, Louis Vuitton’s men’s aesthetic executive, follow up something as web breaking as 2017’s LV x Supreme joint effort? All things considered, he proved unable. Nobody could. So Jones simply did what he’s done each season in charge of the notorious French brand: he influenced a lineup of damn great garments and profoundly covetable logo-ed to out packs (also the best can cap, above, we’ve found in quite a while). The topic? Everything tropical, from salud shirts to wetsuits to ultra-lightweight suiting, the sorts of layers any person would have on standby should he get himself the pleased proprietor of a beachfront home in Mustique.
Because these are clothes and accessories are built for warm weather destinations, Louis Vuitton is taking them to a choice few first, by way of a series of pop-up shops dedicated to Jones’s vision of a tropical getaway. It all starts in Miami’s Design District tomorrow, January 10th (and stays through the 22nd), where LV fans will be able to get their hands on not only the SS’18 collection 10 days before anyone else, but also pick up this season’s newest Vuitton must-have: a surfboard decked out in the same logo as those killer Hawaiian shirts.
And if that wasn’t enough of a reason to fire up the credit card (or, okay, imagining that you could actually afford an LV surfboard), the store will also stock exclusive “Monogram Pacific” bags—like the duffel below, that looks like it’s been half submerged in some deep blue sea—and limited edition bumper stickers with every purchase (maybe the Supreme connection hasn’t fully worn off). And because a road trip is only as good as the car, there’s an LV’d-out VW bus that will be parked outside the Miami store before hauling the contents of the pop-up shop across the country to Los Angeles.