Louis Vuitton has opened an exhibit in New York City that will instantly transport you into the jet-set lifestyle that the brand so elegantly represents. Named “Volez, Voguez, Voyagez,” the French fashion house has taken over the former American Stock Exchange building in Manhattan.
The exhibit was first opened in Paris in 2015 at the Grand Palais. After closing, the brand packed up its bags — quite literally — moving on to Tokyo, Seoul, and now New York. The locale in NYC was no mistake, as Michael Burke, the brand’s Chief Executive Officer told WWDhe waited for the venue to become available, knowing that the exhibit was always destined for this particular space. Burke explains, “This was not available; we waited for this to be available. We wanted to do it in this venue.” Curator Olivier Saillard continues, “I like this idea of a building that was devoted to stock exchange, which is totally abstract today. Inside this building from the Thirties, suddenly we have all these trends, all these costumes, all these accessories, from the 19th century to today, which are not abstract. Facing this [building] there is a cemetery — so it’s quite metaphorical of life.”
The displays themselves chronicle the Louis Vuitton’s 160-year history: From the 19th century, through present day. WWD reports that roughly 80 percent of the current curation is the same as when it first opened in Paris a little more than two years ago. You are able to walk through a visual history of the first LV striped trunk, through the introduction of monogramming, straight into the luggage designed for today.
The brand drives their ever-changing image home, emphasizing collaborations they have explored in recent years, including Jeff Koons, Rei Kawakubo, Vivienne Westwood, and more. Additionally, a new segment of the exhibit has been added for this particular viewing, called the “style room,” which houses some of Louis Vuitton’s most iconic red carpet looks.
Especially with the holidays coming up, it’s a great time to head over to the old New York Stock Exchange and check out this iconic fashion house’s historical exhibit. What’s more, it’s free. The Louis Vuitton exhibit is open now through January 7. Full details can be found online, here.